MPI Presents: Engaging your underserved audiences

Hosted by the Mid-America Press Institute and the Peoria Journal Star, this three-part workshop will give you the tools you need to engage underserved audiences in your community to produce more meaningful stories and increase your audiences.

Register now:
Friday, April 19 Peoria Riverfront Museum 10 a.m. – 3:30 p.m. Lunch included

Dennis Anderson, executive editor Peoria Journal Star
Adam Gerik, assistant managing editor/digital
10 a.m. – 11:30 : On the ground
Resources are getting tight, the newsroom’s traditional role is changing and digital storytelling is the news organization’s future. But the community’s struggles persist, or maybe are getting worse. The Journal Star has faced all these issues and continues to make its community outreach a priority. Why? And should you? And if so, what questions do you need to ask your newsroom, your management and the community before you reach out to your underserved audience?
Presentation and workshop
11:30 a.m. – 12:30 p.m.
Texting, elections and reader feedback: How the use of texting and reader feedback
enhanced Peoria Journal Star’s election coverage
Dennis Anderson
Adam Gerik
12:30 – 1:30 p.m. Lunch & networking (lunch included)
1:30 p.m. – 2:30 p.m. On line
Despite the ease of access and availability of social media platforms, finding stories and engaging your audiences online may not be so easy. Hear from Adam Gerik on best tips, practices and lessons learned on the do’s and don’ts of online engagement.
Presentation and workshop
2:30 p.m.- 3:30 p.m. wrap up

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